Big Data is a large amount of data that cannot be processed and analyzed using conventional means. Unlike the analysis method using data samples, Big Data will manage all data collected comprehensively and professionally to obtain quality information.
Today, Big Data is already widely used and is gradually becoming an inseparable part of business. The analysis generated by Big Data has also become one of the efficient marketing tools because it more accurately recognizes customer habits or customer behavior.
This higher accuracy is certainly obtained from the amount of data collected, processed, and analyzed by Big Data. Besides being more accurate, Big Data can also change customer habits. Some habits that change and have a significant effect are:
Customers Become More Rational
Previously, customers only got limited information about advertisements or promotions provided by manufacturers. Very different from current conditions, customers can find out about a product in detail and in-depth through the internet and Big Data. Not only limited to finding out, but many customers share reviews related to the use of the products they buy to social media or blogs so that potential buyers get more complete and honest information. This convenience makes customers more rational in determining whether to buy the product or not. This change in habits requires businesses and companies to provide product-related information that can increase awareness and build customer trust and loyalty.
Rising Customer Demand
Initially, customer habits changed from shopping in stores to shopping online. This habit turned out to form a new phenomenon, namely customers feel more comfortable in shopping online because to buy the products they need they do not have to go to the store or leave the house but can be done anywhere and anytime. Not to mention, Big Data makes all the ads they get already personalized according to their needs and search history. This has certainly led to increased demand as shopping becomes easier,
Customer Trust in Social Media Ads Increases
In the past, customers trusted reviews about the product they wanted to buy, especially if the reviews came from social media celebrities. Big Data is changing that habit. Along with digital transformation, many companies are starting to utilize advertising on social media with more and more companies having social media accounts. Not only for advertising, the company's social media accounts are used to connect with customers. This makes customers feel a deep connection with the company, where customers can directly communicate if they have complaints or things they want to ask about the product. In addition, as mentioned earlier, Big Data makes the ads that each customer finds different because they are already personalized according to their habits and needs.
The three new habits of customers above are proof of how Big Data is changing not only businesses but also customers. This confirms that businesses and companies must immediately use Big Data technology to increase effectiveness and efficiency and get increasing business profits.
One of the best Big Data service providers for businesses and companies is Telkom Indonesia. In addition to understanding customer behavior, Telkom Indonesia's Big Data service makes it easy for your company or organization to build and develop a data warehouse, integrate various data from different sources and formats, and perform data analysis with information visualization that can help the decision-making process.
Big Data services from Telkom Indonesia are services that provide end-to-end platforms and solutions. This service provides benefits to support the company's digital transformation by processing complex data into insights in the form of information or reports in accordance with business and company needs as well as government or other organizations. It is an integrated service of the best technologies that offer the most complete Big Data solutions for companies and organizations. The features offered from collecting to analyzing data even offer the best insights. With Telkom Big Data, companies can build customer trust and loyalty better and on target.
Now is the time to increase customer loyalty by utilizing Telkom's Big Data platform. Click here for more information.
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